Case Studies
Audit Wales
A global pandemic and staying connected
CLIENT
- Audit Wales
- Comms & Engagement
Internal communications, culture and change
Approach
What was the challenge
The organisation was undergoing a senior level restructure and developing its digital and change capability and at the same time the current Head of Communications was leaving the organisation for a new role. As plans were developing for the new organisational structure, the COVID-19 pandemic saw an immediate change to ways of working and priorities.
This meant a new focus, a new challenge and the need to manage multiple changes whilst remaining focused on the needs of colleagues through the pandemic.
What we did
- Introduced two way communication channels to encourage conversations and connectivity
- Focused on internal communications and keeping people connected.
- Introduced a Communications Grid to help planning and resource management
- Provided training and development in campaign based communications and evaluation and coaching, guidance and support to the team
- Developed and introduced a performance dashboard to understand the impact of the work of the team
- Provided advice and guidance to the Auditor General on a new Executive Director of Communications and Change role and how this would support organisational objectives
- Supported recruitment of a new Head of Communications
Results
- Improved organisational communications capability and two way engagement through COVID-19
- Created a new way of working, introduced an internal communications framework and improved capability
- Successfully introduced new internal communication channels to support the organisation in lockdown including a weekly all staff email from the Auditor General, an opportunity for him to share information directly with the whole organisation and a monthly all staff Zoom call – this time a two-way channel to encourage conversation and engagement
- Created a new pulse survey that consistently told us that over 80% of the organisation felt they were well informed or very well informed about the response to COVID-19 and the changing circumstances
- Developed a new communications strategy focused on the organisational strategy, people and change
- A new Head of Communications was appointed ready to lead the next stage of the team’s development
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