Case StudiesModernising communications and building an employee value proposition
- The Royal Mint
- Comms & Engagement
The Royal Mint recognised that it needed to modernise its communications activity to support both customers and employees on a change journey as it adapted its ways of working into innovative new markets. With a new Head of Internal Communications and Employee Engagement onboard to support developing the plans and strategies to improve, Perago were engaged to:
- Carry out an Internal Communications Capability Review
- Develop and design a digital solution to communicate their new Employee Value Proposition
- Develop a recruitment brochure for a recruitment drive to recruit new talent into the organisation
Communications Review
We supported the recruitment of interview candidates from across the organisation to gather insights on internal communications. Over two days, we conducted 12 interviews with individuals ranging from corporate director level to back-office support areas, including those in industrial factory roles. Our exploration focused on three key areas: strategy and planning, implementation, and people and resources. We delivered a comprehensive report to the HR director team, highlighting key areas of positive results and opportunities for improvement. Additionally, we produced a ‘now, next, later’ plan with practical and actionable changes that could be implemented immediately, as well as recommendations for more detailed discussions in the medium to long term.
Digital Solution to Communicate the New Employee Value Proposition
We provided expert graphic design capabilities to develop a digital brochure that adhered to the internal brand style guide, explaining all the benefits employees could expect at the Royal Mint. We sought an innovative solution to make the brochure interactive with animation-style page turns, ensuring it was platform-agnostic and scalable over time without incurring a monthly subscription fee to a third party. We developed and configured its domain and URL, complete with a WordPress backend. Our support included maintenance options and a roadmap for future expansion if required.
Recruitment Brochure
We designed and supported the copywriting for a recruitment brochure that aligned with the language and style guide. Our graphic design resources were used to create the brochure, and we mapped out a solution to bridge the gap between a printed sustainable brochure and a digital portal. We sourced and procured a sustainable local print supplier that used recycled paper and environmentally sustainable print methods, minimising the impact of printed literature in line with Royal Mint’s sustainability practices.
- The recommendations to improve internal communications in the Royal Mint were accepted by the Chief People Officer.
- Commitment to progress with the recommendations in suggested order of priority.
- Brochures now used both as a recruitment tool to share with external prospective candidates as well as a reference point for existing or newly inducted employees.
- The system requires no login or security credentials so is universally accessible through a wide range of applications.
I highly recommend Perago. They conducted a deep dive into our internal communications, providing actionable improvement plans. Perago’s holistic approach included copywriting, graphic design, and even a sustainable print solution. The results were clear: improved internal communications and a valuable tool for attracting new talent.
Caroline Rowlands
— Head of Internal Communications and Engagement, Royal Mint
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