Sarah-Jane Fea

Marketing & Communications Manager

With a first-class bachelor’s degree in History from Swansea University, Sarah has developed a strong foundation in research, critical thinking, and communication.

She has experience working across both private and public sector organisations, supporting the delivery of change and business outcomes through strategic communications and digital marketing initiatives.

Passionate about digital innovation and continuous improvement, she actively seeks opportunities to learn new skills and technologies to support her professional development. She is driven by challenging and rewarding projects where she can contribute meaningfully to business growth.

Key achievements

→ Provided communications and marketing expertise to a local authority to support delivery of its £65m transformation programme. The programme delivered £20m of auditable savings in the first year of delivery with a roadmap for a further £45m savings over 4 years. 

→ Managed digital channels and analytics for three product verticals at a financial services organisation, improving lead conversions and implementing a unified social media strategy. 

→ Delivered a brand refresh and optimised online purchase journeys, driving commercial success for at a financial services organisation.

→ Increased website traffic, leads, and e-commerce sales at a private sector organisation through SEO, PPC campaigns, and live chat enhancements. 

→ Developed and implemented e-commerce and website optimisation plans at a private sector organisation, boosting customer engagement and sales conversions. 

→ Launched and optimised paid and organic social campaigns, enhancing user experience and meeting business KPIs across multiple roles. 

→ Successfully used data-driven strategies and tools like Google Analytics, Google Tag Manager, and PPC platforms to improve campaign performance. 

Areas of Expertise

  • Digital marketing strategy, both paid and organic
  • Social media management
  • Website management and optimisation
  • Account management
  • E-com development
  • Email marketing
  • Insight and data analysis
  • New market development
  • Event management