UWTSD appoints Perago to deliver ambitious student recruitment campaign

We are pleased to announce that the University of Wales Trinity Saint David (UWTSD) has appointed Perago to deliver their next ambitious student recruitment campaign.

To support the University in delivering its student recruitment plan, Perago is partnering with Hello Starling and Liberty Marketing to bring together expertise to provide a comprehensive, cohesive, and value-driven solution for UWTSD. By combining Perago’s strategic approach, Hello Starling’s results-driven media planning and buying, and Liberty Marketing’s digital marketing expertise, this partnership ensures that UWTSD benefits from a uniquely well-rounded team under one contract and account manager. Led by Perago, this integrated approach streamlines communication and aligns the values and objectives of all three organisations with the University’s goals, grounded in a shared commitment to delivering measurable outcomes and lasting impact.

Sarah Reilly, Head of Marketing at UWTSD ‘‘We’re really looking forward to working with Perago on our next student recruitment marketing campaign. In such a competitive landscape, it’s imperative to ensure our marketing campaigns break through the noise and help us to sell our unique proposition to prospective students”.

Perago, Hello Starling and Liberty are all based in South Wales, are highly attuned to the nuances of living, working, and attracting candidates to Wales, understanding both the benefits and limitations. This collaboration is founded on transparency, accountability, and a shared passion for the well-being of future generations. Perago’s Managing Director Victoria Ford said about the partnership, “We believe in building strong, collaborative relationships with our clients and look forward to doing the same with UWTSD’s project team by being responsive, proactive, and adaptable”.

The unified team will maintain open communication with UWTSD, providing regular updates, transparent reporting, and a visible commitment to progress at every stage of the project. By structuring the partnership with defined touchpoints and a seamless working relationship, the team ensures that the right expertise at the right time always supports UWTSD.

James Robinson, Managing Director, Hello Starling, “This is an exciting time for UWTSD and we are excited to be joining them on this journey, planning and buying their campaigns that will be backed by data and insight to deliver the results the university needs”.

Gareth Morgan, Founder and CEO of Liberty, added, “We’ve supported dozens of higher education organisations in the past decade so we’re excited to bring that expertise to UWTSD and help them meet their student recruitment goals. We’re looking forward to working closely with the client teams and our partner agencies to create some powerful marketing campaigns.”