Alison Watkins

Alison is a highly accomplished communications and engagement specialist with over 25 years of experience in the health and care sector, leading work in national organisations, impactful change programmes and campaigns.

She has worked at a senior level for NHS Wales health boards and trusts including Digital Health and Care Wales, Welsh Ambulance Service, Public Health Wales Cwm Taf Morgannwg, , Aneurin Bevan and Cardiff and Vale, and national organisations such as Welsh Government, Bevan Commission, Social Care Wales, and Welsh NHS Confederation.

She has a proven track record of setting the strategic direction to support the delivery of an organisation’s vision and priorities, recruiting and leading a communication team, managing complex stakeholder engagement and change management, building brand awareness and reputation, building and nurturing relationships across sectors, influencing at a senior level and managing expectations in a fast-paced environment with high levels of political and media scrutiny.

Alison has expertise spans strategic communication, media relations, tailored internal and external communications, crisis communications, producing compelling content across diverse platforms, supporting colleagues to drive and develop communication, and developing, managing and delivering national campaigns and complex digital transformation initiatives.

An award-winning and Chartered Practitioner, Alison is a confident leader with a commitment to professional development, accessibility and inclusivity.