Perago Proudly Sponsors S4C’s Coverage of UEFA Women’s Euro 2025

Swansea, Wales—22 May 2025—Perago, a leading change delivery and creative services agency based in Swansea, is proud to announce its sponsorship of S4C’s coverage of the UEFA Women’s Euro 2025, one of the world’s most prestigious international football tournaments. This summer’s championship, hosted in Switzerland, marks a significant milestone for Welsh football, as the Dragons step onto the international stage for the first time.

As a company deeply rooted in Welsh culture and creativity, Perago’s partnership with S4C –  a public service broadcaster and the only Welsh language television channel in the world – is a natural fit. The sponsorship reflects Perago’s commitment to storytelling, innovation, and representation, particularly in amplifying the voices and achievements of women in sport.

“Supporting S4C’s coverage of the Women’s Euros is about more than just football,” said Victoria Ford, Managing Director at Perago. “It’s about celebrating Welsh identity, showcasing the power of women’s sport, and inspiring the next generation. Through our work with the Perago West Wales Women and Girls League, we’ve seen firsthand the impact that visibility and opportunity can have. We’re proud to stand behind our national team and the incredible women leading the way on and off the pitch.”

The UEFA Women’s Euro 2025 promises to be a landmark event, with Wales facing a challenging group that includes the past two champions and a highly anticipated clash with England’s Lionesses. However, with passion, belief, and a nation behind them, the Dragons are prepared to make their mark. S4C’s coverage will bring every moment to life in the Welsh language, offering fans across Wales and beyond a uniquely local perspective on a global stage.

A spokesperson for S4C added: “We’re delighted to have Perago on board as a sponsor for our UEFA Women’s Euro 2025 coverage. As the home of Welsh sport, we’re excited about the Summer ahead with every Wales game live on S4C in Welsh with subtitles.”